Finding the perfect title can sometimes feel as challenging as writing the book itself. For some, the title comes before the first word is even written, giving them a guiding star through the entire writing process. For others, the title only reveals itself after the last chapter is complete, perfectly encapsulating the heart of their message. Whether you’re an early titler or prefer waiting until the end, here’s a simple 4-step process to help you create a title that’s captivating, insightful, and distinct.
Step 1: Pray & Start with Your Core Message
Your title should resonate with the book’s overarching message. Ask yourself, What is the essence of my book? What transformation do I want readers to experience? Whether you’re writing a guide, memoir, or novel, your title should be a reflection of your book's unique purpose. As a Christian/Kingdom person, you have the unique ability to pray and hear from God. Invite him into the process with you. He will give you clarity on your book's purpose as you pray and seek it out. This should help you formulate your title.
Example: If your book is about overcoming adversity, a title like "Rising Strong" immediately suggests resilience, while "From Shadows to Light" might hint at personal transformation.
Step 2: Grab Attention with Strong Words or Phrases
A great title makes readers stop in their tracks, eager to know more. Try using emotionally charged, vivid words that catch the eye and spark curiosity. Think about the feeling you want to evoke and choose words that pack a punch.
Example: A business book might go from "The Journey to Success" to something more specific and memorable like "The Grit Factor: Building Resilience in the Face of Failure."
Step 3: Provide Clarity with a Subtitle
When your title makes a bold impression, a subtitle can clarify the subject matter and target audience. This gives readers a fuller picture of what they’ll find within the pages. Use this space to answer the “how” or “why” behind your title or to highlight the main benefit of reading your book. Pro-Tip: When you add a subtitle, use it as a chance to include keywords that help readers find your book and distinguish it in a crowded market.
Example: "Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones" tells readers exactly what they’ll get: a practical approach to habit formation.
Step 4: Stand Out from the Crowd
To make your title unique, research other books in your genre. Notice trends but avoid blending in. Aim for a title that’s memorable but distinct, as this is what will make your book linger in readers’ minds. If the market is filled with similar themes, lean into what makes your book different—whether it’s your unique perspective, tone, or a specific angle on the topic.
Example: Instead of "The Leadership Handbook," try something like "Lead Like a Lion: Bold Strategies for Visionary Leaders."
In summary, your book’s title should grab attention, encapsulate the core message, and set your book apart. Take your time with these four steps, and don’t be afraid to brainstorm and try on different options until you find the one that truly captures the essence of your work. A well-chosen title can be the key to attracting readers and conveying the power of your message from the very first glance!
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